Digitizing sponsorduPont (E.I.) de Nemours & Company, Cellophane Division
Sales training film for duPont Film Division (cellophane), featuring an angel and devil monitoring the activities of bakery salesmen on earth, and explaining how packaging helps to sell food. In Kodachrome.
Sales training film for duPont Film Division (cellophane), featuring an angel and devil monitoring the activities of bakery salesmen on earth. How packaging sells food. Chief value: stock shots of supermarkets, shoppers, and food.
Clouds fill frame (good)
ÃOut of this WorldÃ office with angel and devil
Angel has harp, devil pitchfork
Angel and devil keep records of successful and unsuccessful bakery salesmen, respectively
Finger following salesmanÃs sale chart, showing it going down, down, down
Angel in formal dress transformed into woman in swimsuit, then woman in career apparel and red hat
Angel and devil make bet to test ÃBill Dudley,Ã a bakery route salesman
Woman gets into bakery truck, followed by driver
CU their two faces while driving, he smiles
VS the work of a bakery deliveryman Ã dropping off bread and baked goods at stores and restaurants
Devil drives up in cab and admonishes woman: CU cab driver saying ÃYouÃre not just here for the ride, you know.Ã
VS man and woman driving around in cab of truck, speaking to one another
Man is peevish, looks at woman with pinched expression (she has insulted him)
Woman talks to Devil, who is dressed as a policeman, while they sit at a picnic table
Good CUs of dialogue from devil, dressed as cop
CU hand holding loaf of bread
Pan over different varieties of bread in cardboard tray
CU cop: ÃOh-oh, thereÃs something about that guyÃs tone of voice that I donÃt like.Ã
Various CUs of food in market; sausages, Diamond Walnuts in bags
Pan down aisle of candy in market
CU woman picks up jar of jelly off shelf and transfers it to basket
VS woman shoppers in market
Soup and sandwich display
Cheese sandwich display
CU cop saying: ÃItÃs jerks like that who end up as supervisors.Ã
Woman shopping in playsuit; wolf whistle offscreen; woman grimaces in response
Insensitive, impolite deliveryman alienating grocer (funny)
Route man talking to Italian grocer, who feels ÃlousyÃ
Route man congratulates, talks up grocer
CU hand closing door carefully
CU route man kneeling in aisle, looking up at camera (good)
CU pages of sales book turning, with grids and figures
Pan over messy bakery shelves in stores
Lots of talk about how to display goods for increased sales
Display with sign: ÃPack School Lunches With EnergyÃ
Display sign: ÃEat a Good Lunch Do a Good JobÃ
Ken Smith sez: "Red" (a devil) and "Whitey" (an angel), occupy a heavenly office and are the keepers of the sales records of "every wholesale bakery salesman on Earth." They make a wager on the fate of Bill Dudley, a delivery man for "Staff" breads, with Red betting that he'll fall back into his old, slovenly ways, and Whitey betting that he won't. Whitey agrees to play the role of temptress; she poses as a "feature magazine writer," researching an article on "modern food merchandising" (which requires lots of cellophane, I guess) and tries to talk Bill out of his good habits. Bill won't fall for it and Whitey (and all of humanity, really) wins.
September 11, 2016 Subject:
Engaging 10 Stars if I Could
Well scripted and has professional actors so it makes a dull topic interesting. Honestly, a film of this length just about a "szary zhedik" (polo-russic for "ordinary Jew") schlepping bread all over town and I've actually watched it to the end now, at least four times (once on MST3K). Leave it to Jam Handy to come up with gems of enduring entertainment value (apparently, this time, made at the behest of DuPont's sales department.)
I love this film. The twirling bread display in that one supermarket makes the whole thing worth watching. This appears to have been shot in Detroit - some of it maybe near Dearborn or possibly North Woodward - I can't tell for sure. One part looks like Ford Rd and Greenfield. That could be Rouge Park they stop in. That grocery store at the end is possibly a National Supermarket and that looks strangely like the one on 7 Mile and Alcoy St on the east side. [I will Trulia that house on Alcoy to see if it is - the street, seen beyond the parking lot looks very familiar] Also: @ 9:25 look at the signs above the shelves where they misspelled "pastries," "pasteries." Adding a syllable to certain words (i.e., "patterin" Saturin," is a Detroit thing - here it's "pasteries".) Love it!
One of the most entertaining films in the archives, particularly if you are into Detroit in the 1950's. This film is kooky but cool!
March 30, 2012 Subject:
Excellent tips if you sell bread for a living!!!
But I am confused and I have a few questions.
How exactly is selling less bread and being a jerk while doing it evil? And am I to assume that there is a devil/angel team for everything and if so what side do they take for telemarketers? Does the devil want them to still sell less? So many questions are raised by this film, great for all ages.
February 28, 2012 Subject:
How Do I receive the Legal Rights to this?
I want to use this in a documentary how do I get the rights?
July 4, 2010 Subject:
....Those Were The Days...
Hey Kiddies..Remember Bond Bread With The Hoppy Stickers On The End..Oh Boy..!..And Wonder Bread With All The Pretty Colors..Well Peanut Gallery..The Bread Wrappers Were An Oil Based Product With Formaldehyde, And All The Pretty Colors Were Lead Paint..!..What An Addition To Your Skippy & Welch Or Fluffernutter Sandwiches That Added..Yum..!..Well Some Of Us Over 50 Years Later Are Still Here..Some Of Us Not..Thanks To The 50s Boy & Girl Graduates Of Ding Dong School We Can All Spell Cancer..!..P/S..Girls Who Whoulda Guessed The Dong In Ding Dong Whould Take On A Whole New Meaning At The Drive-In..! Whadda Life..Huh..?..Best Part Of Clip Is When Our Driver Stops The Girl Under The Neon Sausage Sign At A Supermarket, Then We Really Know Whats Goin' On In The Back Of The Bread Truck..!..Staff Indeed..!
September 18, 2008 Subject:
Be a shame if this ran over your kid
This fun little film was made even better by the MST allusions to "organized wholesale bread crime"...."You want my coffee roll today? Be a shame if somethin' happened to your store"...getting the grocer to agree to more selling displays "Maybe I rough him up, maybe I bust his chops"...and my personal favorite: new shopping carts: "Be a shame if this ran over your kid". Watch out, it's the breadman!
March 10, 2005 Subject:
March 5, 2005 Subject:
Eat at The Devil's Inn
Terrifying classic 50's sci-fi flick about a conspiracy of evil bread corporations to infest the general population with carbohydrates, through subliminal messages. Starring Ava Gardner,
Vincent Price and Marlon Brando (as the sausage shop owner). It is reported that Marlon Brando was so difficult on the set that the film ran over $5.3m to produce and was nearly cancelled. He demanded 450Lbs of fresh sausage
to be flown in from Italy daily. He consumed so much of the sausage that nine months into the filming, when they were finally ready to shoot the sausage shop scene, there were no sausages left for the display. Watch for the chilling "walnuts" scene, and the "revolving display" fixture will have you on the edge of your seat!
LESSONS: Never squash the bread, and always
place the white bread next to the Skippy
peanut butter; Cheese ads "ZIP" to
March 28, 2004 Subject:
MST3K did this one well
Episode #618, High School Bigshot has this sent up royally in front of it - sadly, that movie's yet to be released on DVD. Worth finding, if you're a fan of MST3K and this short.
January 1, 2004 Subject:
While this is very pretty to look at, I found myself uninterested in this tale of, of all things, bread merchandising. An angel and a devil duke it out about why the the baker is getting more sales. Again, nice color, but the story didn't really involve me for some odd reason.
December 20, 2003 Subject:
The Odd Logic of Otherworldy Wagers
The devil bets an angel that she can go down to earth to seduce a bread delivery guy into being a slacker. And she fails, so she wins the bet. I thought the devil made smarter bets than that! D'OH!
There's a revolving carousel bakery display in one scene that is pretty nutty and jaw-dropping.
December 3, 2002 Subject:
Out of This World
This film would have us believe that both heaven and hell are extremely interested in the fortunes of bread truck drivers. A driver with a poor sales record recently repented and changed his evil ways, so the Devil of Bread Sales makes a bet with the Angel of Bread Sales that he will go back to his old habits if a pretty woman makes fun of him. So the angel poses as a magazine writer and goes with the bread man on his route, where she is taunted by the devil in various guises (cab driver, cop, etc.). She makes a token effort to make light of the bread man's sales efforts, only to have him come back with the full-blown Gospel of Bread, to her delight and to the devil's chagrin. The whole concept of this film is really weird, and thus it is really fun to watch.
Ratings: Camp/Humor Value: *****. Weirdness: *****. Historical Interest: ****. Overall Rating: *****. Also available on Mystery Science Theater 3000, Episode #618: High School Big Shot.